Onfatsoenlijk

Vrouwen in slip op de fiets mogen niet. Onfatsoenlijk, veroordeelt de Jury Ethische Praktijken (JEP) de reclamecampagne van lingeriefabrikant Sloggi. Kolderethiek van de jaren stilletjes.

Fraai zicht. Een peloton van demarrerend vrouwenvlees. Cols buiten categorie.
Zeven fietsen, zeven madammen, veertien strakke, blinkende billen, gebruind in de zon. Zeven ondeugende onderbroekjes dus: drie versierd in de kleuren van de Ronde van Frankrijk (bolletjes, geel, groen), de rest wit –kleur van de beste jongere. Lingerie is het speeltje van de jeugdigheid.
Afbreuk aan de menselijke waardigheid, zeurt het JEP. Zelf een oud, verbitterd wijf. De laatste katholieken van België. Jezuïeten ook, want een gelijkaardige reclamecampagne met scooters mocht enkele jaren geleden dan weer wel. Vrouwen werden toen niet in de houding van mannelijke wielrenners afgebeeld, verdedigt de jury zich.
Piet Jaspaert, voorzitter JEP: kind van voorvocht. Droog neuken als existentiële tucht.
Vrouwenwielrennen als discipline: nog steeds door het grote publiek ondergewaardeerd. Voor de seksisten van JEP komt daarbij: aanstootgevend. De agenda achter deze zwammende ethiek? Cellulitis bij haar leden. Regelrechte eigenhaat.
Klaarkomen: het is niet iedereen gegeven.
Het kan nochtans anders. De Amerikaanse Liz Hatch, in loondienst bij het Lotto Ladies Team. Oestrogenen op pedalen. Sprintende propaganda voor de wielersport –ik ben een schuinsmarcheerder van start tot aankomst.

Vrouwenwielrennen
De Amerikaanse Liz Hatch, in loondienst bij het Lotto Ladies Team. Oestrogenen op pedalen.

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